I would love to help (in any way I can) those wanting to make positive changes to their existing websites to bring in more traffic and ultimately more money. But it seems that very few entrepreneurs are really willing to do what it takes to get the job done.  Or even worse, they want to take stupid shortcuts.

To those shortcut-takers out there, let me ask you a simple question:  With hundreds of millions of competing websites out on the web, and billions of people searching the web – which websites will these billions of searchers ultimately spend time at, link to, and ultimately buy from?  The answer is simple – the sites with quality content.

One popular shortcut is to hire an SEO expert to add tons and tons of popular keyword phrases to your existing small 10 to 20 page website. Sure this expert has run the keywords through their little analyzer program…  and sure the keywords will be quite popular – but don’t they realize that Google can see that you are just stuffing keywords into a minimal amount of web pages? We are talking about Google here who uses some of the most sophisticated search algorithms on the planet – they can tell a site is not ‘a quality site’ and will penalize you by placing the site lower in the search results. Remember, in this day and age, a quality site is more likely to have hundreds of pages of pertinent, excellent content with lots of incoming links.

So, needless to say – we don’t recommend (or develop for our clients) the ’shortcut methodology’.